The post New Web Design and Other Projects appeared first on Advantage Media Partners LLC.
]]>Elevation Wealth Management
This design concept was created with the word elevation in mind, and of the existing logo, the business had. Given the company name and the design of the logo, it made sense to go with a mountain theme for the site. Mountain themes also tend to offer vibrant color schemes to work with which also played a role in the design of this site.
View the full post for the Elevation Wealth Management site here.
Leo Sushner – Dental Expert Witness
Vibrant colors throughout that compliment the industry ( who hasn’t seen a dentist or dental technician in teal green scrubs? ) are a key feature of this striking landing page for the dental professional and expert witness Leo Sushner. A custom site for an expert witness is a key part of effective marketing to differentiate oneself from the competition. Signing up for popular directories such as Legal Experts Direct is another great addition to a solid expert witness marketing strategy.
View the full post for Leo Sushner’s site here.
Rimer Investigative Services
A Custom website for investigative professional and private investigator Craig Rimer. Craig had originally created a free website through Google, and while that may get the job done ( in a very minimal sense ), it left a lot to be desired. The response from the client exceeded even our own expectations. When he reviewed this site, not even a single edit was requested and it went live almost immediately!
View the full post on Rimer Investigations here.
These are just a few of the many sites we’ve created and continue to create. We thank all of our clients for putting their trust in our amazing web team to develop something they’ll love. Also a special thanks goes out to every member of our web team from the attentive Project Coordinators, the talented Web Designers and Developers, and the amazing implementation team. What we do wouldn’t be possible without our team!
We’re looking forward to seeing what awesome projects we get to tackle this year!
If you’re looking for any Digital Marketing or Web Design services do not hesitate to reach out!
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]]>The post Four Websites in One Day and How The Expert Web Team Does it appeared first on Advantage Media Partners LLC.
]]>If you’ve tried to build a website of your own you’ve likely encountered design challenges, confusing configurations, unfamiliar interfaces, and other headaches along the way. When you partner with Advantage Media Partners you’re getting a team of dedicated experts to help you along the way and make every step as smooth as possible. Spend your time building your business and let our team of experts handle your online presence. Our job is to make your website work for you.
Learn how Advantage Media Partners Expert Web Team Does it!
Advantage Media Partner’s team of dedicated designers and developers build custom, modern, intuitive websites that today’s users demand. Studies show that a poorly designed website can quickly deter a potential customer from engaging further with a business, which is not good for business.
Once our designers and developers have completed the website one of our talented account managers reaches out and works together with the client to fine-tune the website to match their vision and business goals. Once the website has been approved it moves on to our technical mastermind web wizard, Jeremy, who then works with the client to get their domain name created, web server set up, and finally launch their brand new website and kick start their web presence!
It doesn’t stop there either, once the site is up and running our expert web team is always available to answer any questions, concerns, or expansion inquiries our clients have about their site. We take pride in our customer service and always strive to make sure our clients are happy and that their websites are achieving the goals they envision.
And it still doesn’t stop there either! The website gets sent to our expert ad and marketing team who work to drive traffic to the website and depending on the services selected our stellar SEO experts may even optimize the website too. But all that is a post for another day!
We wanted to highlight some of the recent work we’ve put out and give a shoutout to our web team and their awesome work!
Steve Burton Properties – Web Design and Monthly AdWords campaign
Steve Burton is a real estate developer in New Mexico and needed a website to showcase a number of properties he has available to develop. By partnering with Advantage Media Partners Steve Burton has got a brand new website dedicated to these properties and a robust advertising campaign to back it up.
Reel Nauti Charters – Web Design and Monthly AdWords campaign
Reel Nauti Charters is a fishing charter service out of Maryland that offers not only fishing but also crabbing and corporate events. By using custom images from the client our expert web team created a unique experience for any potential clients. Creating a custom website that houses the details of the charter and provides easy access to contact the charter sets this apart from competitors and gives them an edge against those who are only using basic, cookie-cutter Facebook profiles or generic fishing templates to promote their business.
Women Mastering Confidence – Web Design and Monthly AdWords campaign
Women Mastering Confidence focuses on therapy, nutrition, and overall well-being for women. They required a landing page to express their unique services in order to empower women and help them grow into their ideal selves. The website was designed with this in mind and aims to send a positive and empowering message to its users. Backed by a well-designed and thoughtful ad campaign we’re sure Women Mastering Confidence will continue to grow and improve the community of Maryland.
Honest Johns Towing – Web Design and Monthly AdWords campaign
It’s all in the name, short, sweet, and to the point! Honest John needed a website to reach potential clients in the New Jersey area, his business name really says it all, he’ll tow your car and he’ll buy your junk cars! Many towing services rely on generic business listings and social media accounts to get their business but they’re missing out on so many opportunities to set themselves apart from their competitors with a unique website, even if it is short and sweet!
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]]>The post Avoid Solicitation Scams appeared first on Advantage Media Partners LLC.
]]>The scam is coming in the form of physical mail, a retro scamming tactic, and the mail looks very similar to a bill. This is because it was intentionally designed to look like a bill to encourage the end receiver to pay up.
You can see the letter we received in the mail below. It looks pretty legitimate! Our team had to do a double-take on it to ensure it wasn’t legit.
The reality is, that it is no more than a bogus company trying to get you to pay them money to have your website listed on their “Domain Authority” website. While there is some SEO value to having your website listed on a directory, they will not pretend you’ve already been using their services as is implied in the above letter we received.
The scam goes an extra step to appear to be legit by including details about your website such as DNS records and domain names, this is actually publicly available information and is nothing unique. But to the untrained eye, it can appear legitimate. They also use clever design elements to mimic what a typical bill would look like and to create a sense of urgency for the receiver. The messaging follows the “Pay up or ELSE!” type effect.
Generally, your personal information is protected through your web host provider, depending on the services selected. Some individuals may choose to opt for these privacy features however it is not recommended as it leaves some personal information such as your address/phone number floating around on the internet available to anyone.
At Advantage Media Partners we ensure our clients are protected on this front. However, what the scammers likely are doing is creating a database of publicly available DNS records and Domain names, then scrapping the websites in that database for details such as addresses, names, phones numbers, etc. From there they were able to create a rather complex and well-designed scam through the mail.
Ultimately the best thing to do is to just throw this type of solicitation away. It’s not going to cause any direct harm beyond being a nuisance or causing some frustration if you happened to pay them. Throwing away the solicitation is not going to affect your website, it’s not going to affect your ad campaign, it really will not affect anything. So just throw it away already!
Finally, if you look closely at the line below you can the disclaimer here that technically makes this “not a scam” and from a legal perspective makes it fall under the “offer/solicitation” category…
To wrap up, if you ever have any questions about something suspicious REACH OUT TO US!!! We are here to help with any questions! We care about our customers and would love nothing more than to help them to avoid solicitation scams!
Take care and stay safe out there!
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]]>eCommerce
Popular eCommerce sites include the likes of Amazon, eBay, and Walmart, all whose purpose is pretty obvious, selling products.
Optimizing for their goal is pretty straight forward; to make it easy for customers to find the products they are looking for, while suggesting related products in an attempt to increase up-sale opportunities.
For a large eCommerce store, intuitive product search functionality is crucial. While for a small store front with just a few products, it would be more beneficial to use resources to promote and showcase the individual products.
Lead Generation
The goal of lead generation websites is to generate leads, either through calls, contact form submissions, or by collecting email addresses for an email marketing list. Many industries utilize contact forms and provide their phone numbers on their sites for prospective clients, in hopes of scheduling appointments and reaching new clients.
Focusing on this particular goal allows for website creators to prioritize optimization for this kind of conversion, usually achieved by making phone numbers large and easy to find, and including catchy call-to-action items that direct a viewer to a contact form.
Most of our client’s sites serve this primary purpose, for some examples take a look at our Web Projects Portfolio.
Branding
Branding sites are found more with large companies promoting new product lines, and with existing brands wanting to reinforce or expand their presence.
The purpose of these sites is to focus-in specifically on promoting the brand; either to drum up interest for a new product release a few months down the road to increase sales (think Nike or Apple), or to spark interest in the brand itself in an attempt to gain more customers and enforce brand loyalty.
A branding site is about building hype and getting a company’s name out to a broader audience, so that later those people will end up either on your eCommerce site or in your brick and mortar locations.
Publishing
Primarily news sites and blogs are the most common kinds of publishing sites. Their intent is to provide content to visitors in the form of articles, and can be about anything from news stories like Forbes, DIY tutorials, product reviews, to cooking recipes like i am a food blog.
These sites make their revenue by including sponsored ads in their articles from display ad services such as AdSense.
Support
These kinds of sites serve to continue ongoing support of a company’s services or products in the form of detailed documentation, chat support, driver downloads, instructions and/or F.A.Q.s, most commonly found with larger technology companies.
The Google Support and jQuery sites are good examples of this, they both have in-depth documentation and up to date examples that inform developers how to use their products.
An example of a website with vague goals:
An eCommerce shop that sells trendy apparel, which also has a tourism blog, and has several pages dedicated to promoting the owner’s espresso machine repair services. For anyone ending up at the site, two thirds of the site’s content would be about something the prospective client is not looking for, making the overall impression fairly unfocused.
This would make it harder to funnel them to a desired conversion, and may even give the impression that the business doesn’t have a clear structure. This same business owner would have a lot more success with three separate websites, each designed to focus on their individual goals.
This is because the call to actions and web design strategies are significantly different for each these three types of business websites, and trying to mix them together generally gets pretty messy and convoluted.
If you are interested in learning more about how Advantage Media Partners can help you achieve your business goals, give us a call at (888) 475-7532 or reach out to us via the contact page!
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]]>The post Leveraging the Power of Social Media for Your Business appeared first on Advantage Media Partners LLC.
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Creating accounts for your business for social media platforms like Facebook, Pinterest and Twitter is a great start but only a stepping stone for what is needed to properly guide users to your official website. If your ultimate goal is to drive visitors to your website then your first step should emphasize eye catching and thought to provoke creative content via social media posts that then becomes the portal to connect your website directly to the consumers. Here’s some helpful tips:
Know where to place your keywords. Use the main key phrase in the first paragraph and again in the last paragraph. Be sure to include keywords in the text, but don’t force anything unnatural. Keep your headline short and sweet. Limit the title to five to eight words, and make it interesting and clickable. Google News indexes 65 characters, including spaces.
Tell your consumer what to do! Make sure there is a call to action. It gets radically better results. Make sure to use the full URL link to the place where the action can be taken, as some sites might republish the press release without your anchor text (links embedded in words).
Believe that search engine optimization and social media integration can be fun creative and worthwhile. If your business needs a professional team to work with you on any of your goals make sure to contact Advantage Media Group.
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